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Shortly following the announcement of a $25 million funding round, Bluetooth tracking device producer Tile has revealed new, more premium variations of its tracking gadgets, dubbed its ‘Pro’ series. "We wished to separate ourselves this early from our competitors. We think of product design as kind of a core capability of the corporate. We see ourselves extra of a mini Apple than a knock-off little hardware company. " stated Simon Fleming-Wood, the Toronto-born Canadian chief advertising and marketing officer at Tile, in a recent interview with MobileSyrup. The 2 new units - consisting of a dark slate-and-graphite Tile Sport, and white-and-gold Tile Style - are considerably extra fashionable and durable than their predecessors, which the company says it nonetheless plans to sell alongside these new offerings, together with the Slim and the Mate. They’re additionally able to be detected from 60m (200ft), feature a louder, extra customizable ring and are IP68 water resistant (Tile’s earlier units have been only IP67), a primary for any tracking device from the manufacturer.
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